The original Harrah’s Cherokee is about an hour east of this property. The Caesars Rewards players card is used. Caesars Entertainment manages the casino. The Eastern Band of the Cherokee Indians owns Harrah’s Cherokee Valley River. Harrah’s Cherokee Valley River is about two hours from each of these cities. This includes Atlanta, Chattanooga, and Knoxville. It is the closest casino to several major cities in the region. Harrah’s Cherokee Valley River is located just east of Murphy, North Carolina.